3800 Viceroy Pl, DeLand, FL 32724

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386.564.3885

TAYLOR MORRISON PRIVACY POLICY

(Effective Date: October 1st, 2023)

Taylor Morrison, Inc. and its subsidiaries and affiliates (collectively referred to as “Taylor Morrison”) are committed to protecting the personal information of the homebuying public, REALTORS®, other real estate brokers, trade partners and other users of the Internet regarding Taylor Morrison’s communities, homes, financial services and other related products and services.

We want you to understand how we use your personal information when you use our Services, which are described below. In addition, we want to be sure that you understand your rights and choices with respect to your personal information and how we use it. How we handle information about you depends on which Taylor Morrison Services you use and how you use them, all of the information in this privacy policy may not apply to you.

1. The Scope of this Privacy Policy

This Privacy Policy describes Taylor Morrison’s practices for collecting, using, maintaining, protecting, and disclosing (“processing”) your personal information when you use our services (“Services”), such as when you:

  • Visit a website of ours that links to this Privacy Policy (“Website(s)”), including taylormorrison.com
  • Subscribe to or engage with our newsletters or other electronic communications
  • Interact with our social media pages
  • Click on our ads posted on third party sites
  • Communicate with our service representatives or features (including via chat functions, email, text, or phone)
  • Visit us at our physical locations (where we may collect personal information related to your visit, including for example, video security footage or your use of our Wi-Fi network)
  • Interact with our representatives of our communities, homes, and other offerings
  • Use our Services anywhere we collect information from you and refer to this Privacy Policy

This Privacy Policy also applies to personal information we collect from third parties about you.

Our privacy practices are subject to the applicable laws of the places in which we do business, so we have added region-specific terms that only apply to customers located in certain geographic regions, or as required by applicable laws.

This Privacy Policy does not apply to:

  • Third-Party Sites and Services. This Privacy Policy applies to personal information we collect from third parties about you, but we do not control the privacy and personal information handling practices of third parties. Therefore, this Privacy Policy does not apply to websites, apps, videos (embedded or direct links), or other content (each a “Linked Site”) to which we link that are not operated by Taylor Morrison. Linked Sites have their own personal information collection and use practices, and we are not responsible those practices. We encourage you to read each Linked Site’s privacy disclosures to understand how your personal information is processed.
  • Workforce Members and Candidates. Our processing of the personal information of current or former workforce members and job applicants is not governed by this policy.
  • Non-Personal Information. Our processing of information that cannot be linked to an identifiable or identified individual, including non-identifying aggregate information. We may process this data for any legitimate business purpose.

2. Updates to Our Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access our Services or otherwise interact with us to stay informed about our information practices and the choices available to you.

3. Children’s Privacy

Our services are not intended for persons under 16 years of age. We do not knowingly collect or process the personal information of individuals under the age of 16. If we learn that we have collected personal information from a child under age 16, we will delete that information as quickly as possible. If you believe that a child under 16 may have provided us their Personal Information, please contact us at [email protected].

4. Information We Collect and How We Collect It

The information we gather about you will vary and depend on our relationship with you. The following describes how we process personal information about you in various contexts:

a. Information We Gather Through Our Online Services

When you use our Online Services, including our Websites and social media pages, and when you interact with our electronic communications, we collect some information automatically and combine it with other information we collect about you. In many cases, we utilize third parties to assist with this collection. In such cases, your personal information is made available to other entities for processing on our behalf or at our direction.

Some of this information is collected and logged as a result of your access to our servers, but various technologies such as cookies, web beacons, scripts, tags, and other software code (collectively “tracking technologies”) are used as well. The categories of personal information we collect automatically through our Online Services include:

  • Device Identifiers. Certain information about the devices you use to access our Online Services is automatically logged and associated with identifiers that may be unique to your device. The information includes IP address, cookie identifiers, operating and browser information, language preferences, device identifiers, and advertising IDs.

  • Device Characteristics. Device characteristics are signals about a customer’s browser, screen, or device.

  • Usage and Activity Data. Using tracking technologies and logs, we collect information about how you use our Online Services. This information includes the pages you visit, when you visit them, and how long you stay on them, the buttons you click, your movements (including mouse or cursor movements) through our Websites, the media (including videos) you watch through our Online Services, whether you open an email, the content you view, the keystrokes and information you type into form boxes or other spaced on our Websites, and your electronic communications with our website.

  • Location information. When you visit our Online Services, we can determine or infer your locations, including sometimes your precise geolocation. For example, we infer your general geolocation using your IP address. If you provide or allow us to access additional information related to your location, such as by inputting your address or allowing us to access the precise location of your device, we will collect this information as well. Precise geolocation is considered sensitive personal information in some jurisdictions.

  • Advertising Metrics. Information about the advertisements you have viewed on our Website.

b. Information You Voluntarily Provide to Us.

Taylor Morrison interacts with individuals in multiple contexts and generally gathers information in person. Generally, the categories of personal information we collect from you, or that we generate through your interactions with us, include the following:

  • Contact Information. Contact information includes your name, alias, business contact information, postal address, email address, telephone number, account name, social media handle, and similar information. We collect is various contexts, including when you request information, engage in a transaction, register for an account, communicate with us, or otherwise interact with us.
  • Identity Verification Information. In certain contexts we may be required to verify your identity by collecting information such as your social security number, driver’s license number, state or federal identification number, passport number, and similar identifiers.
  • Commercial Transaction Information. We maintain records of commercial information related to our service, including records of property obtained, products or service obtained or considered from Taylor Morrison or others, as well as your purchasing or consuming history and tendencies.
  • Billing and Payment Information. To process payments or donations, we collect and use your payment information. This can include your Contact Information along with your credit or debit card information and any other relevant information.
  • Financial Information. When we facilitate financial transactions such as loans, offering credit, or providing recurring services, we collect personal information related to such services, which may include information about your credit, personal finances, real estate and rental history, and similar information. Additional information about Taylor Morrison’s privacy practices with respect to financial information will be provided in the appropriate manner based on the nature of the Services.
  • Financial Information. When we facilitate financial transactions such as loans, offering credit, or providing recurring services, we collect personal information related to such services, which may include information about your credit, personal finances, real estate and rental history, and similar information. Additional information about Taylor Morrison’s privacy practices with respect to financial information will be provided in the appropriate manner based on the nature of the Services.
  • Personal Characteristics. Using the information we gather about you, we may infer characteristics about you pertaining to your personal preferences (such as your taste in community, home, or furnishings), your characteristics (such as your buying power) and your behavior. We maintain this information to provide more tailored services to you and to present you with content, communications, and choices that are relevant to you.
  • Records of In-Person/Telephonic Interactions. We collect personal information about your in-person interactions with our services and facilities. For example, if you visit one of our physical locations (e.g., a community, property, or office) we may collect audio/video footage taken at or near the location (and collected consistent with local law). If you interact with us online, over the phone, via mail, or email, we will collect and maintain records of your interactions, including through telephone records, voicemails, emails, chat histories, and messaging histories.
  • Professional Information. On occasion we may collect information about your work and education history, such as when you apply for a position as a workforce member or when such collection is relevant to our business purposes.
  • Posted Content. We may offer individuals the ability to post content publicly (to users of our Online Services, members of our communities, or others) that others can view (e.g., comments or feedback). If your content is posted to the general public or in a limited public forum, it will be visible to others. As a result, we caution you to refrain from posting any private or sensitive personal information and to not assume that your post will be anonymous. We will remove or edit posted content at our own discretion or if we are required by law to do so.
  • Survey data. We may contact some individuals to request participation in a survey or other general research. If you choose to take part in these, you may provide personal information, in or along with your survey responses, or in any other feedback or comments you give us.
  • Contests, sweepstakes, and prize drawings data. If you take part in a contest, sweepstakes, or prize drawing, then you may provide personal information, feedback, or comments to enter, or as part of the contest, sweepstakes, or prize drawing.
  • Chat Modules. We may collect certain categories of personal information from you when you use interactive chat modules on our Websites. By interacting with the chat module, you consent to our collection practices and understand and acknowledge that we may use this data to communicate with you about our products and services.
  • Sensitive Personal Information. Depending on the nature of your interaction with Taylor Morrison, we may collect personal information that is considered sensitive or highly personal under various laws. Sensitive personal information includes social security numbers, government ID numbers, account login credentials, precise geolocation, racial or ethnic origin, religious or philosophical beliefs, union memberships, health information, and sex life or sexual orientation information. In addition, biometric information that is used to identify an individual may also be considered sensitive. Typically, the collection of this type of personal information is related to a real estate transaction or an application for employment, but it may be collected in other context depending on the nature of the interaction.

The following are examples of contexts in which you may provide personal information directly to us.

  • Informational Requests. When you request information about Taylor Morrison, our affiliates, partners, our communities, or our Services, we collect personal information you provide regarding this request.
  • Purchases, Leases, and Similar Transactions. We collect personal information to facilitate purchases, financing, payment processing, loan applications, legal disclosures, credit reports and qualification information, and other transactions between you and us.
  • Communications. If you communicate with us in any medium (in person, telephonically, email, text/SMS messaging, etc.) we will collect your contact information and any personal information you provide in the communication. We maintain records of electronic communications.

c. Personal Information We Receive From Others

In addition to the personal information we gather automatically and collect directly from you, we collect personal information about you from third parties, including when they deploy tracking technology in our Online Services. Personal information we obtain from third parties includes information collected in the following contexts:

  • Directed and Authorized Disclosures. If you direct third parties to disclose personal information to us, or if you authorize that we may collect personal information pertaining to you from a third parties, we will collect your personal information from those third parties. For example, you may direct your real estate agent, broker, lender, escrow provider, or similar party to disclose personal information on your behalf to us. Similarly, if you authorize us to obtain a credit report or conduct a credit check, we may gather information about you from those third parties (in accordance with applicable laws). We use personal information obtained through directed disclosures consistent with the purpose for which the disclosure or authorization is sought.
  • Public and Private Databases. We may gather information about you from analytics, marketing, and social databases. Information we obtain supplements the information we have already collected about you and includes identifiers (like your social media identifier or email address) and personal characteristics such as your gender, demographic information, and age.
  • Social Medial Platforms. We also receive information from you when you interact with our social media pages, groups, accounts or posts. The categories of data we collect include individual users’ public profiles as well as aggregated data about followers on social media (e.g., age, gender and location). We keep track of users engagement with our social media pages and the efficacy of our marketing on those platforms.
  • Other Third Parties. In addition to the aforementioned, the third parties from whom we gather personal information include internet service providers, operating systems and platform providers, data analytics providers, advertising networks, business partners, government entities, our company affiliates, security services providers, our community experience partners, other individuals, social media platforms, and other visitors to our communities and Websites.

5. Cookies and Similar Tracking Technologies

Our online properties use Tracking Technologies placed by us and third-party partners and service providers to gather information when you interact with our Online Services. These Tracking Technologies are used to maintain the security of our Websites, optimize the performance of our Online Services, save your preferences, troubleshoot and repair impairments on our Websites, and assist with functionality.

Some of the Tracking Technologies used by us and our third-party partners and service providers are used for analytics and marketing purposes. For example, we use Tracking Technologies to collect user information for analytics purposes, to identify users across sites and contexts in order to serve advertisements, to manage and display ads in a coherent way, to tailor ads to your preferences and interests, and to measure the effectiveness of our marketing. Advertising partner and services providers use information collected from your activity on our Online Services to inform you about products and services tailored to your interests. These advertisements may appear either on our Websites or others.

Some browsers include a “Do Not Track” setting that can send a signal to the websites you visit indicating you do not wish to be tracked. Our websites do not respond to browser Do Not Track signals. To learn how you can control the collection and use of information via Tracking Technologies, please see the “Your Privacy Choices” section, below.

6. How We Use Personal Information

We may use your personal information for a variety of reasons. Depending on how you interact with our Services, these include using personal information:

  • To deliver our Services (including our Online Services) to you and to secure and improve them.
  • To validate your identity as necessary to ensure the security of our Services and systems.
  • To send you important information, such as information about your transactional interactions with us.
  • To send you marketing and promotional communications.
  • To facilitate communications.
  • To respond to your requests related to our Services.
  • To maintain and improve the security and performance of our Services.
  • To anonymize, aggregate, or de-identify your personal information (so it can no longer identify you) in furtherance of conducting research and analysis.
  • To make strategic decisions concerning our business operations.
  • To deliver targeted advertising and to measure its effectiveness.
  • To determine the effectiveness of promotional campaigns.
  • To enforce, and review compliance with, the legal terms that govern our offerings in furtherance of our legitimate interest in ensuring adherence to the relevant terms.
  • To comply with our legal obligations under applicable laws.
  • To protect the rights, safety, and property of the Esplanade, our users, and third parties.
  • In any other way we may describe when you provide the information.
  • For any additional purpose, in which case we will notify you before we use it for such purpose.

When we process personal information about you to comply with legal requirements or to perform our obligations under a contract with you or with our customer through whom you use our offerings, failure to provide such information may prevent or delay our fulfillment of these obligations.

7. Disclosure of Personal Information

In relation to the use of your personal information, we disclose, share, or otherwise make available personal information to other entities, including with the following:

Other Taylor Morrison Group Entities. We may share personal information between the Taylor Morrison family of brands.

Authorized Persons and Agents. We may disclose personal information to real estate agents, brokers, lenders, and other real estate professionals in connection with a real estate transaction and related products or services.

Business Services Providers. These are persons or entities with whom we have a relationship to provide business operations services and support to Taylor Morrison. These providers may include the following:

  • IT Operations Providers. These include cloud computing service providers, internet service providers, data backup and security providers, functionality and infrastructure providers, and similar service providers.
  • Operations Providers. These include service provider with whom we partner to provide day-to-day business operations, including payment processors, security vendors, business software service providers, hospitality service providers, banks, facilities management providers and similar entities.
  • Professional Service Providers. These include lawyers, accountants, consultants, security professionals, and other similar parties when disclosure is reasonably necessary to comply with our legal and contractual obligations, prevent or respond to fraud or abuse, defend ourselves against attacks, or protect the rights, property, and safety of us, our customers, and the public.

Marketing and Advertising Providers. These include advertising, direct marketing, and lead generation providers, affiliate marketing program providers, retargeting platforms, data brokers, ad networks, marketing consultants, and similar services providers.

Legally Required Parties. Persons to whom we are required by law to provide information, such as pursuant to a subpoena or a court order.

Reorganization. Persons involved in the consideration, negotiation, completion of a business transaction, including the sale, merger, consolidation, acquisition, change in control, transfer of substantial assets, bankruptcy, or reorganization, and any subsequent integration.

Authorized Disclosures. To any party when authorized by the individual to whom it pertains to share it.

8. Retention of Personal Information

We will retain your personal information only for so long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information; the potential risk of harm from unauthorized use or disclosure of your personal information; the purposes for which we process your personal information and whether we can achieve those purposes through other means; and the applicable legal requirements. In some circumstances, you may ask us to delete your information. Additionally, we may anonymize your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Security

We have implemented and maintain reasonable security procedures and practices, appropriate to the nature of the information, to protect your personal information from unauthorized access, destruction, use, modification, or disclosure. However, no security measure is perfect, so we cannot guarantee the security of your personal information. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply common protections described in this policy.

10. International Data Transfers

Taylor Morrison is located and operates in the United States. By submitting personal information to us, you understand that we may transfer your personal information to country foreign to you, including the United States, for processing. The laws that apply to the use and protection of personal information in the United States, or other countries or jurisdictions in which we transfer or process personal information, may be different from the laws and protections in your country. These transfers may include transfers to our service providers located in foreign jurisdictions. Whenever we engage a service provider, we require that its privacy and security standards adhere our requirements and applicable privacy laws.

11. Your Privacy Choices

You can control the collection and use of personal information for some of our processing activities. This includes:

    Adjusting Communication Preferences

  • Email: You may unsubscribe from promotional and other types of communications by following the “unsubscribe” instructions near the bottom of the email. You may also email us at [email protected]. Please note, opting out of promotional emails will not stop you from receiving all emails from the company. For example, we may still send you emails pertaining to your purchases, registrations, consumer surveys and similar transactions.

  • Text Messages:You may opt out of automated text notifications any time by replying “STOP,” or any alternative keyword we have shared with you.

  • Mail Promotions:You may ask us to unsubscribe from our mail promotions and solicitations by emailing us at [email protected].

Controlling Cookies. Most web browsers automatically accept cookies by default, but you can alter how your browser responds to cookies by adjusting the settings. Information about managing cookies for popular web browsers can be found in the links below:

Email Web Beacons. Email web beacons provide information about your interaction with emails we send, such as if and when you opened them. Most email client have settings to prevent the automatic downloading of images (which includes web beacons) which will prevent the automatic connection to servers hosting those images.

Blocking Google Analytics. To opt out of Google Analytics data collection, follow these instructions from Google. To learn more about how Google uses personal information visit: www.google.com/policies/privacy/partners/.

Interest Based Ads Preferences For more information about interest-based ads, or to opt out of having your web browsing information used for interest-based advertising purposes, please visit Your Ad Choices. and Manage My Browser’s Opt-Outs. Your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” or “Opt Out of Ads Personalization” or “Opt Out of Interest-Based Ads” on Android) that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes. If you opt-out, you will still receive advertisements, but they will not be delivered to you by such companies from whom you have opted-out based upon your behavioral data possessed by the companies from whom you have opted-out. Cookie-based opt-outs are not effective on certain mobile services. Users may opt-out of certain advertisements on mobile applications or reset advertising identifiers via their device settings.

12. Your Privacy Rights

Some jurisdictions provide covered individuals with specific privacy rights which can be exercised against covered entities. Depending on the jurisdiction, these rights may include the following:

  • Access and Portability. The right to know (or confirm) what personal information a business has collected about you, and to receive a copy of it.
  • Deletion/Restriction. The right to request that a business delete personal information it has collected from you or restrict how it is used, subject to certain exception.
  • Correction/Rectification. The right to request correction of inaccurate personal information maintained by the business.
  • Opt-Out of the Sale/Sharing of Your Personal Information. The right to opt-out of the sale of your personal information to third parties. The term “sale” varies by jurisdiction, but sometimes includes the right to opt-out of the use of personal information for targeted advertising purposes.
  • Revoke Consent. Where consent is required for processing under applicable law, you may withdraw your consent to the processing of your information at any time.
  • Object to Processing. Object, on grounds relating to your situation, to our processing of personal data concerning you which is (i) necessary for the performance of a task carried out in the public interest, (ii) carried out in the exercise of official authority vested in us, or (iii) processed by us on the basis of our legitimate interest. In this case, where applicable, we will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
  • Limitation/Restriction. The right to limit or restrict a business’s use or disclosure of certain personal information.
  • Opt-out of Profiling/Automated Decision-Making: The right to opt- out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
  • Non-Discrimination. The right not to be discriminated against for exercising any of the rights conferred at law.
  • Complaints. The right to lodge a complaint with the appropriate governmental authority.

Taylor Morrison will honor the privacy rights afforded to individuals in accordance with applicable law and will not discriminate against individuals for exercising their privacy choices under the law.

Exercising Your Privacy Rights

You may make a request at any time to exercise your access, deletion, correction, and restriction rights listed above by using our Privacy Portal or calling our toll-free telephone number: (844) 636-2326, or by asking for and completing a written request at one of our physical locations. We will respond to your request within a reasonable period (if properly submitted) and in accordance with applicable law. If we need more time to process and respond to your request, we will notify you of that fact along with the reason for the delay. If we decline to act regarding your request, we will inform you of our decision and the reason for it, and, if applicable, with instructions on how you may appeal our decision.

13. Jurisdiction-Specific Privacy Disclosures

a. Additional Notice to California Residents. To review Taylor Morrison’s privacy policy under the California Privacy Rights Act, which applies to only California residents, please click on the following link: CPRA California Privacy Policy for Consumers.

How We Respond To Do-Not-Track Signals & Global Privacy Controls: A “do-not-track” signal is a privacy preference feature in some web browsers that tells a website that a user does not want their online activity to be tracked. We currently support Global Privacy Control (GPC), a specification designed to allow internet users to notify businesses of their privacy preferences, such as whether or not they want to be tracked or have their personal information sold or shared with third parties for targeted advertising. It consists of a setting or extension in the user’s browser or mobile device and acts as a mechanism that our websites can use to honor your privacy settings. GPC is available for an increasing number of browsers and browser extensions, click here to view the options. If you want to use GPC, you can download and enable it via a participating browser or browser extension. More information about downloading GPC can be found by clicking here. If your browser or device has enabled GPC, it will override your preferences selected in the cookie banner or privacy settings on this Site.

California Shine the Light Disclosures. California Civil Code Section 1798.83 permits visitors to our Sites and users of our Services who are California residents to request, once a year, certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make a request, please send us an email at [email protected]. and include “Shine the Light Request” in the subject line.

Notice of Financial Incentive. We may offer our customers loyalty and other incentive programs that provides certain benefits, such as rewards and exclusive offers. We may also provide other promotional campaigns, such as sweepstakes, contests, or limited-time promotions (collectively, the “Programs”). When you sign up for one of these Programs, we typically ask you to provide your name and contact information (such as email address and/or telephone number). Because our Programs involve the collection of personal information, they might be interpreted as a “financial incentive” program under the CCPA. The value of your personal information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the applicable Program, less the expense related to offering those products, services, and benefits to Program participants. Participation in a Program is governed by the applicable terms and conditions (including the Official Rules for any sweepstakes or contest or the promotional terms for any short-term promotion), which will also describe the financial incentives association with the promotion and how to participate. You are not obligated to participate in any contest, sweepstakes, or short-term promotion and may terminate your participation at any time (as described in the survey terms and conditions). You may withdraw from participating in a Program at any time by contacting us using the designated method set forth in the applicable Program terms and conditions.

b. Additional Notice to Residents of Virginia Residents of Virginia have the choice to opt out of targeted advertising. In order to exercise your choice as a Virginia resident, please click on Privacy Portal.

c. Additional Notice for Nevada Residents You have the right to direct us not to sell certain personally identifiable information we collect about you on our Websites or other online services by emailing us at [email protected]. This information includes: your first name or first initial and last name in combination with your social security number; driver’s license number, driver authorization card number or identification card number; account number, credit card number or debit card number, in combination with any required security code, access code or password that would permit access to your financial account; medical identification number or a health insurance identification number; user name, unique identifier or electronic mail address in combination with a password, access code or security question and answer that would permit access to an online account.

14. Contact Us

If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please send an email to: [email protected].

Taylor Morrison, Inc.

4900 N. Scottsdale Road

Suite 2000

Scottsdale, AZ 85251